The Triboo data analytics team is committed to ensuring the highest levels of excellence

Triboo data analytics ShinyStat™ is the browser-based analytics platform which allows you to measure the traffic of your digital properties: Web (desktop and mobile), App, Video, everything in real time.

The experience gained over the years means the system stands out from the rest in terms of efficiency and functionality in tracking internet access.

The platform is able to process and display data in real time, making ShinyStat™ the ideal partner for companies that need to rapidly analyze the results of their digital marketing investment.

Always at the cutting edge of innovation, Triboo data analytics closely follows media developments so it can effectively anticipate the demands of the market, particularly for web traffic generated by mobile devices and by video views.

To analyze traffic generated by users connecting via a mobile device, ShinyStat™ offers detailed information like the device type, brand, model, and data operator. Combining this simple information gives an indicative overview of the socio-demographic characteristics of users, as well as useful pointers for optimizing web usability.

And for analyzing multimedia contents, Triboo has developed innovative video-analytics solutions that can reveal valuable information on user views of video clips, even showing how many times each individual segment of a video has been seen.

For investors in web marketing, Triboo Data Analytics offers a range of tools to measure and optimize returns on investment.

Conversions – Analyzing the behavior of users who reach your website’s preset objectives (purchases, registrations, downloads etc.) provides valuable guidance on acquiring and retaining customers, helping you understand the decision-making processes and the reasons for purchase. By showing the origin of each individual conversion, ShinyStat™ lets you precisely measure the return on your investments (SEO activity, Pay Per Click, Purchase of Links, Social Network Campaigns, etc.).

Online advertising campaigns – ShinyStat™ offers a complete package for analyzing the progress of your online advertising campaigns in real time and for optimizing efficiency and ROI whatever the type of advertising chosen: email advertising, display advertising campaigns or keyword advertising campaigns.

Geolocation – Detailed analysis of geographical origin down to the individual city allows you to check the visibility achieved by your website in specific geographical areas.


The Triboo data analytics team is committed to ensuring the highest levels of excellence, a factor that benefits customers while guaranteeing their success in any eBusiness area.

our services

Web analytics

Video analytics

App analytics

Mobile analytics

Conversions Analysis and
Customer Journey

ROI and
monitoring of adv campaigns

Customer Data ownership and
indipendent software provider


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