Triboo – player in the e-Commerce & digital advertising sector, listed on the MTA of the Italian Stock Exchange – and International Luxury Group, through its subsidiary Swiss Watch Group DWC LLC, leading company in the luxury field in the Middle East and Africa, have signed an equal joint venture, based in Dubai, for the development of digital services.
These services mainly include digital consulting, digital marketing, e-Commerce, media and content production, data management platform, customer care, training courses, real time analytics, client management and CRM integration, as well as logistics, products and services for stores in the region.
Triboo in its portfolio holds major Italian and international fashion and luxury brands, with a strong orientation towards export.
International Luxury Group (ILG) is a global player in licensing, design, development, manufacturing & distribution of fashion accessories of brands such as: Aigner, Saint Honore, Cerruti 1881, Police, Timberland, Swiss Military Hanowa, Hanowa, Superdry, Daisy Dixon, Cath Kidson, French Connection.
The operation will allow Triboo Group to strengthen its international presence in high growth markets and to promote fashion, retail and luxury brand enhancement through e-Commerce.
“Through this partnership with an important international group as ILG, Triboo is one of the first companies to have signed a joint venture in the digital sector in the Emirates. GCC Countries have a huge untapped potential in e-Commerce and in Digital services. Thanks to this JV the aim is to take this opportunity, becoming a leader in luxury and fashion e-Commerce in the Region.” – commented Riccardo Maria Monti, Executive Director of Triboo.